The U.S. hand sanitizer market, starting from USD 0.62 billion in 2023, is projected to reach USD 1.8 billion by 2030, demonstrating a robust CAGR of 9.2% during the forecast period (2025–2030). The sudden onset of the COVID-19 pandemic has led to a significant shift in people’s lifestyles, resulting in an increased adoption rate of health-conscious products such as hand sanitizers in the country. Online retail channels have played a crucial role in supplying these products during the pandemic, thereby making a substantial contribution to the growth of the U.S. hand sanitizer market.
Numerous players in the U.S. hand sanitizer market are intensifying their efforts to meet the escalating demand for these products. Companies such as Unilever and Reckitt Benckiser are significantly ramping up production to cater to consumer needs. They are also promoting basic hand hygiene among consumers through various initiatives and awareness campaigns. Key players are incorporating natural and organic ingredients into their hand sanitizer formulations to overcome any product-related constraints and meet the evolving consumer preferences.
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