The global sports nutrition market is expected to witness the fastest growth due to steady changes observed in the market as it involves the change of product from traditional products into more specific products and the target base lies within the conventional customers for this market.
The sports nutrition offers products that help the individual in enhancing their personality and helps them in gaining body mass that helps the human body to recover their body after the exercises.
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On the basis of distribution channel, the sports nutrition market is categorized into supermarkets & hypermarkets, convenience stores, drug stores, and others.
The increasing number of health clubs and fitness centers are driving the growth of the global sports nutrition market. The number of health clubs and the fitness centres is growing due to the increasing consciousness among the people for maintain good health, the increasing number of younger population and constantly evolving demographics in several developing economies.
The target group for sports nutrition products were the athletes and bodybuilders but now the target group for food manufacturers are increasingly attracting the non-athlete consumers as well especially the younger demographic. The market is gaining traction due to increasing awareness regarding health consciousness among the huge population, increasing urbanization, growth in number of sales outlets, new product development, fitness centers, health clubs and gyms. Traditional users of sports nutrition market are categorised as regular users or the core performers similarly the new users could be lifestyle or occasional users.
North America is the largest market for sports nutrition due to increasing consciousness among the population of this region regarding good health and increasing adoption of the supplements in order to remain healthy and fit.
Some of the major players operating in the global sports nutrition market include Glanbia Plc, PepsiCo. Inc., Abbott Laboratories, GNC Holdings, The Coca Cola Company, GlaxoSmithKline, Clif Bar & Company, Universal Nutrition, Creative Edge Nutrition Inc., and Monster Beverage Company.
Source: VynZ Research
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