Taste modulators are to alter the taste and maintain the decrease of calories in the drink and food to encounter the consumer demand for healthy products. It is consumed in products such as beer, sports drinks, energy drinks and whiskey. Augmented consumer need for decreased calorie products and widespread research on positive allosteric modulators are the major factors driving the growth of the taste modulators market.
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On the basis of application the taste modulators market is subdivided into beverages and food. Among both applications, the beverages segment accounted the largest share and is expected to grow at fastest rate in the market due to upsurge in the utilization of energy & sports drinks.
Research on several flavor extraction methodologies by the manufacturers, substitution of sugars with stevia and persuading the food industry to utilize taste modulation solutions are the trends in the taste modulation market.
Augmented consumer need for decreased calorie products with the natural flavor of sugar, mounting research and development activities for natural products to form taste modulating solutions and mounting alertness amongst consumers regarding the harmful effects of unnecessary salt intake are the primary growth drivers for taste modulators market.
Asia-Pacific is observed to witness the fastest growth in the market, due to large population base. In addition, mounting number of people suffering from diabetes and obesity, and upsurge in alertness about healthy & nutritional food products are also creating a positive impact on the taste modulators market growth in the region.
Key players in the taste modulators market are catering the demand by investing in new product launches in their product portfolio across the globe.
DSM, Givaudan, Kerry, The Flavor Factory, Firmenich, Symrise, Ingredion, International Flavors & Fragrances, Flavorchem Corporation, Sensient Technologies, Carmi Flavor & Fragrance and Senomyx are the key players offering taste modulators.
Source: VynZ Research
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